FRSHN UP TEETH

FRSHN UP is a California-based oral care company blending accessibility, individuality, and science-backed solutions.

Tools & Apps

THE GOALS

  • Organically grow their Instagram following.

  • Drive product sales.

  • Build a community through consistent and meaningful engagement.

The Strategy

Reels for Product Promotion

Reels were a core focus to capture attention and promote products or sales campaigns

Informational Content

To educate and entertain followers at the same time, I highlighted the benefits of oral care in a fun, accessible way

  • I created posts that blended humour with relatability, often riffing on popular memes or viral trends while integrating the brand message.

  • Used short, snappy captions and eye-catching graphics to ensure high engagement rates.

  • Shared unique oral care facts and quirky tips through carousels and short-form videos.

  • Demonstrated product use through aesthetically pleasing, step-by-step visuals.

  • Used polls, quizzes, and “Did You Know?” posts to spark interaction while educating the audience.

Gen Z-Centric Content

FRSHN UP’s audience skews heavily toward Gen-Z, so we leaned into meme-style, on-trend content to match their humour and digital habits.

  • Designed bite-sized videos showcasing toothpaste tablets, festival kits, and other standout items in action.

  • Featured UGC and customer reviews in reels to amplify trust and relatability.

Kylie FRESHN UP’s Founder

“Wow! Exceeded our expectations and delivered some awesome assets. Super fast and absolutely understood our needs with minimal direction. We will definitely be working with Isabel again in the very near future.”