LEADERS 4 LEARNING

Leaders 4 Learning is a U.S.-based online tutoring service specialising in college-level support.

  • Increase visibility among both college students and their parents.

  • Drive sign-ups and conversions for tutoring sessions.

  • Build an engaged online community to amplify reach and credibility.

THE GOALS

Tools & Apps

The

Strategy

Targeting Students Directly

I used relatable “Gen Z” humour to connect with students, knowing that my audience (17-25) doesn’t typically seek out tutoring or notice traditional ads. I aimed to create content that would grab their attention and make them pause, recognizing the humour while positioning tutoring as something valuable they might need in the future.

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TARGETING PARENTS DIRECTLY

To reach parents, I focused on more professional, informative content, knowing they were the ones making the financial decisions. I highlighted the value of tutoring in their child’s academic success, emphasising how it supports long-term goals and improves grades, giving them the reassurance they need to invest in their child's future.

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Anecca Robinson Leaders 4 Learning Founder

“Isabel was amazing to work with on this project. She answered all of my questions and responded to my feedback in a timely manner. The posts she developed aligned with my brand and vision. I would highly recommend Isabel and look forward to continue working with her .”